1st Hispanic Cuisine Food Truck – Familia Español

1st Hispanic Cuisine Food Truck – Familia Español | Bringing new flavors from Latin America, that your taste bud would have to travel to experience.

Our Journey

     Hola my name is Rigoberto Enciso III and I welcome you to be a part of Familia Español the first Hispanic Cuisine Food Truck in San Diego. I want to share with you when and where Familia Español started, my first dishes, our vision and how you can be a part of Familia Español’s journey. 

      Familia Español has been a dream in the making for the past four years. I started the business from my kitchen in a two bedroom apartment in National City. The first foods I created for the menu were empanadas and Cuban sandwiches. Back then I would invite my family and friends to taste test my dishes. But I never really explained to them how big my dream is for Familia Español. 

      Now I will explain to you all; the vision I have for Familia Español is to create a place where we can share the hispanic cultures  and enjoy unique authentic Hispanic dishes from around the world. You may be asking yourself “What Hispanic Cuisine exactly?” by this point. Well when it comes to people, Hispanic means a person who relates their roots to Spain or to Spanish-speaking countries. So when it comes to our menu it is inspired by dishes from Spain, Equatorial Guinea, and 19 countries from Latin America. Our choices for our menu are inspired to share a special flavor from each country showing their lifestyle choices in what they enjoy to eat. But besides our menu we will create an experience from our service that will make you feel like you are a part of La Familia. How will we do this you ask? We will serve you like you’re on vacationing at one of the 21 locations from the menu. We are digging deep by working alongside some of our locals that originate from the countries that we feature to learn how to best share the culture and the food. 

     Just to be clear, my vision is to eventually open a restaurant but for now to get there we must take smaller steps to achieve the bigger goal, so with your support today you will be a part of our journey to be able to purchase our own food truck. We will be able to spread our message to be better known throughout San Diego, and we can start making these delicious dishes that your taste buds can experience. Also remember to make this dream a reality we are asking for your support, and it doesn’t all require for you to give money, so please share our message with your friends and family. We look forward to serving you soon, thank you.

 

What We Need & What You Get

Our financial goal to fund the beginning of Familia Espanol’s Food Truck is to be able to raise $25,000. The list below is what you will be contributing toward.

Monthly

  • $2,500 Renting a Food Truck 
  • $1500 Renting a commissary location

 Purchasing

  • $2,500 Deposit for food truck
  • $5,000 First and last months rent for food truck
  • $5k-$6k Buy a used van or truck to transport equipment and material
  • $1,500 Ingredients
  • $1,500 Buying new commercial equipment for cooking
  •  $3k Vehicle wrap
  • $500 Uniform for staff

What are the Perks

We have plenty of perks that fit your budget. But if perks are still not affordable for you and you still would like to help please remember that you sharing my message with your friends and family can make a difference. Please check the list below to see the perks we have to offer.

 

$10 – Shoutout

  • Thank you for your interest in our Shoutout perk, in return we will publicly give your account a Thank you shoutout from one of the social platforms where you follow us. We will send you an email thanking you for your support, from there we will ask you for your username and the platform you prefer. 
  • One thank you shoutout posted at your favorite social platform featuring your user name.
  • Estimate a delivery date October 31, 2021

 

$22 – Shoutout Plus

  • Thank you for your interest in our Shoutout perk, in return we will publicly give your accounts a Thank you shoutout from three of the social platforms where you follow us. We will send you an email thanking you for your support, from there we will ask you for your three usernames and the platforms that match. 
  • Three thank you shoutouts posted at your favorite social platform featuring your user name.
  • Estimate a delivery date October 31, 2021

 

$40 – Gift card (plus 10% off)

  • Thank you for your interest in our $40 gift card. We will send you an email with your digital gift card that will make funds available to purchase from our website or on site at our Food Truck. Just be aware that we are still in the process of obtaining a Food Truck to rent.
  • One Gift card with $45 available plus 10% off your first purchase.
  • Estimate a delivery date October 31, 2021   

 

$45 –  Original Familia Espanol T-shirt (Save 10% on future orders)

  • Thank you for your interest in our T-shirt featuring our logo. We will send an email with a tracking number. As an add bonus you will receive 15% off your orders every time you wear an original Familia Español t-shirt when you purchase from our Food Truck until 09/21/2022. 
  • One T-shirt featuring our original logo ( Bonus 10% off every order from Food Truck when wearing T-shirt until 09/21/2022.)
  • Estimate a delivery date October 31, 2021

 

$55 – Custom Flag T-shirt (Save 15% on future orders)

  • Thank you for your interest in our Custom Flag T-shirt featuring our logo plus your choice in one flag. These shirts are only available for now for a limited time. The amazing thing is that you choose one flag from tweety-one countries that inspire our menu (Argentina, Bolivia, Chile, Columbia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Equatorial Guinea, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, Venezuela). We will send an email with a tracking number. As an added bonus you will receive 15% off your orders every time you wear a Custom flag Familia Español t-shirt when you purchase from our Food Truck until 09/21/2022. 
  • One custom T-shirt featuring our logo with your choice of one flag ( Bonus 15% off every order from Food Truck when wearing a T-shirt until 09/21/2021.)
  • Estimate a delivery date October 31, 2021

 

$100 – Catering Voucher Feed up to 10 

  • Thank you for your interest in our $100 Catering Voucher.This voucher offers you two sides and one main course. Depending on your main course you will receive tortillas, salsa, and/or toppings to complete your order. To make sure you receive the best quality service we will send you an email thanking you for your support and schedule a day to deliver or pick up your order. 
  • All three trays come in a ⅙ tray 4 inch deep trays 1.8 qt.
  • Only deliver throughout San Diego County
  • Delivery fee is not included 
  • Appetizer not available
  • Estimate a delivery date October 31, 2021

 

$400 – Catering Voucher Feed up to 50 

  • Thank you for your interest in our $400 Catering Voucher. This voucher offers you two sides and one main course. Depending on your main course you will receive tortillas, salsa, and/or toppings to complete your order. To make sure you receive the best quality service we will send you an email thanking you for your support and schedule a day to deliver or pick up your order. 
  • All four trays come in a 1/2 tray 4 inch deep tray 6.7 qt.
  • Only deliver throughout San Diego County
  • Delivery fee is not included 
  • Appetizer not available
  • Estimate a delivery date October 31, 2021

 

$700 – Catering Voucher Feed up to 100 

  • Thank you for your interest in our $700 Catering Voucher. This voucher offers you two sides and one main course. Depending on your main course you will receive tortillas, salsa, and/or toppings to complete your order. To make sure you receive the best quality service we will send you an email thanking you for your support and schedule a day to deliver or pick up your order. 
  • Beware we only deliver throughout San Diego County  
  • Delivery fee is not included with the voucher. 
  • All four trays come in a full size tray 4 inch deep trays 14 qt. 
  • Estimate a delivery date October 31, 2021

 

$3000 – Advertisement promo

  • Thank you for your interest in our Advertisement promo. The advertisement promo is essentially for your company to be featured on the back of the truck as an advertisement. The dimensions of your advertisement will be W28″ × H18″ but it is still debatable if we can increase the size all depending on what style of food truck we will be renting. We will keep you and your company up-to-date by email on the progress of the food truck and your ad. We will be happy to work alongside your company’s advertisement and take any suggestions from placement and design. 
  • A minimum of a W28″ × H18″ and placement on the rear of our soon-to-be food truck.
  • Your advertisement will stay in place for up to 12 months. The time will start as soon as the ad has been placed on the food truck and the food truck has to be up and running for time to count. 
  • Estimate a delivery date October 31, 2021

 

We also want to be 100% transparent with our plans with you, if for some reason we do not meet our funding goal. We will still follow through with giving you the perk that you have chosen, and for the money that we raise we will do our best to make it work towards our food truck. Even if we have to save the funds and try again. But with your help and sharing our message we really do believe that we will achieve our goal together.

 

 

Three Ways You Can Help

 

Help us reach our Goal

When you select a Perk today you will be helping us to raise funds to rent the first food truck to grow our business so we bring the dream to life. Your support will also help raise money to donate to local organizations to help children have supplies for school and to give a hand up to the homeless. If you have recommendations of which organizations you would like us to help please let us know after you select your perk.

 

Copy, Paste, and Share

We hope that you find Familia Español Hispanic Cuisine meaningful, but we also know that during these hard times that some of us are unable to have the funds to donate. If you find yourself in this position, but have the time to share our story with everyone you know it would help us so much. We look forward to serving you soon so we all can enjoy exploring these new foods.

 

Be part of La Familia

If you like to join la Familia Español Team, if you have knowledge and experience you would like to share with us, from knowing the cultures, knowing the recipes or you just want to volunteer or you are looking for a job and you want to contribute to this dream to become reality please contact us.

 

 

The Impact

 

We really do appreciate you taking the time to share interest in our journey. As well as You becoming a part of our journey as well. The plans I have for Familia Espanol are a little complex and a lot more than just food. I look forward to creating a business that will be notoriously known to have started in San Diego and more so a business that makes a difference in the community it serves. We have been working even now with small nonprofits organizations to help the homeless and as well as providing school supplies for children. We would like to start branching out and giving every month to a new organization to help their cause. If you know of any programs to help out the community from anything that you are passionate about, we would like to speak to you and get more information on how we can work together and make this a reality.

 

 

Risks & Challenges

As I’m sure you know every business has its own risks and challenges, as a food truck business is not easy but I have taken the time to work alongside a successful food truck called Belinda’s Familia. Working alongside Anthony the owner, (the son of Belinda) this family business has been serving San Diego for the past 10 years. Anthony’s knowledge of the business has been a tremendous help to giving me as much insight to having a higher chance toward success. But that doesn’t mean that we might not fail. But it does mean I know what it will take to overcome any risks or challenges that will come my way.

 

Thank you message 

Thank you again to my supporters. We look forward to seeing you all soon on the road, but to be able to serve you, your friends, and family. We are excited to create an experience that you will enjoy and never forget. But to make this happen please know that this campaign will end after 21 days. Any contribution you give will be deeply appreciated. Please share our campaign link with your friends on your favorite social platform would be amazing! (Click here https://linktr.ee/Familiaespanol to see our accounts) Thank you again for your support. See you soon.

 

For more information about Familia Español and what we offer check out our website at www.familiaespanol.com 

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