Brain Brew Custom Whiskey | The wait is over.
The wait is over
Our new generation of WoodCraft™ spirits are bringing a progressive, craft mindset to the world of whiskey.
Craft your own personal spirit
We make our spirits in very small batches so it’s now possible for you, your friends and family to create your very own personal recipe – even if you only want 1 bottle!
At our Custom Spirit Experiences we will guide you through the art & science of making great spirits. Just like a professional whiskey maker you’ll learn about how grain and wood combine to make amazing spirits. Using our six WoodCraft™ spirits you’ll play around with crafting the perfect recipe for you. With your recipe safely stored, we’ll then hand bottle and send you your personal bottle complete with your hand signed label. If you chose the experience perk we will be able to offer them in both Windsor and London.
The clever bit
We’ve spent years and carried out thousands of experiments to perfect our patented WoodCraft™ finishing technology to get the most flavour from the wood. Only using natural ingredients and processes, we can now craft super smooth spirits in hours – not the years it takes with traditional whiskies.
Our WoodCraft™ finishing technology also means we can release the natural flavour from lots of different woods. We’ve already made spirits from maple, cherry and hickory but now we need your help to do more.
Research into new woods takes time and money. With your help we will be able to test more woods to create exciting new tastes. The £18,000 we are hoping to raise will pay for tests on 6-8 new woods. If we raise more, we can test more more woods.
We’ve already tracked down some unusual woods like Peppertree and woods with interesting stories like oak that blew down in the The Great Storm of 1987. Our dream is to create a range of British WoodCraft™ spirits using sustainable woods from all over the country. If you have a suggestion for a wood you would like to try then we’d love to hear from you.
WoodCraft™ finishing is already working!
From our distillery in Cincinnati, we have just launched our Riverboat Collection: four WoodCraft™ spirits that take their inspiration from the boats that used to sail down the Ohio River in the 1800s carrying whiskey to New Orleans and beyond. Before Prohibition, Ohio was where 80% of American whiskies were made.
The Riverboat Collection are now available to buy in the UK either direct from us in Windsor or on our website.
- Old Dexter (40% abv) – the easy drinking one – a four-grain classic distillation that is Woodcraft finished using American Oak
- Paddle Wheel (45% abv) – WoodCraft finished with 200 year old American Oak for a complex taste of yesteryear.
- Tall Stacks (43% abv) – Woodcraft finished with ‘triple wood smoked’ woods for a natural smokiness, it’s like the warmth of a bonfire in a glass.
- Deck Hand (48% abv) – a 5-wood rye WoodCraft finished using 3 oak woods, plus cherry and maple wood that is both complex and smooth.
The Founder’s Club
As an eternal thank you for backing our project and making Brain Brew Whiskey come to life in the UK and beyond, every backer will be enrolled into ‘The Founder’s Club’. As a member of The Founder’s Club you’ll be the first to hear about new releases and will enjoy some exclusive offers.
Thank You Postcard – we know some people are too far away but still want to give a helping hand. You’ll receive a hand signed postcard from our team to say thank you for helping make this a reality.
Founder’s Club Membership – from this tier upwards you will be enrolled into the Founder’s Club and receive the benefits mentioned above.
Signed Copy of Driving! Eureka – WoodCraft™ finishing was created by our founder, Doug Hall, best-selling Author and Inventor. In Doug’s new book, he shares his learning from a lifetime of innovation and tells the story of WoodCraft™ spirits. This is your very own signed copy.
Brain Brew Soft Cover Notebook – You’ll receive a high quality softcover notebook for you to doodle, keep tasting notes, or simply use at work.
Brain Brew T-Shirt – we’ve partnered with the clothing company Hunts Point Co. to make some super cool, super comfortable and environmentally friendly t-shirts made from organic cotton.
Brain Brew Glass – our branded glasses are big enough for you to enjoy your WoodCraft™ Spirits neat, with ice, with water or in a cocktail.
Brain Brew Sweatshirt – for those colder days wrap up warm with our hard wearing Brain Brew sweatshirt made from organic cotton.
The experiences below will be carried out in 2020 – you’ll be able to choose the dates once they’re released. Every experience is valid for 12 months.
Custom Spirit Experience – we believe everyone deserves their own WoodCraft™ Spirit. Held in Windsor weekly or in London every month, you will spend an enjoyable 2 hours with us crafting your unique personal recipe. Guided by our experts by the end of the experience, your recipe will be stored and we will hand bottle and send you a 70cl bottle finished off with a label signed by you. Valid for 12 months.
Custom Cocktail Experience – you’ll learn everything you need to so that you can make your own great tasting WoodCraft™ Spirit cocktails. You’ll then start to fine tune so you can create a cocktail customised to your taste preferences. At the end you’ll receive a 70cl bottle of the Riverboat WoodCraft™ Spirit of your choice to enable you to make your cocktails at home. We will hold these experiences weekly in Windsor and every month in London. Valid for 12 months.
Custom Spirit Experience & Overnight Stay for 2 – After enjoying your Custom Spirit Experience, you can relax with a meal for 2 and a night in the George hotel on Eton High Street. Valid for 12 months.
Private Spirit Experience for up to 8 people – as per the Custom Whiskey Experience but with your own private group. Your group will spend an enjoyable 2 hours with us crafting your unique personal recipe from a wide range of WoodCraft™ spirits. Guided by our experts by the end of the experience, each of the group will have their recipe stored. We will then hand bottle to that personal recipe and send each member of the group their 70cl bottle complete with their personal hand-signed label. This is the ideal reward for you and your friends or family. We will hold these experiences weekly in Windsor and every month in London. Valid for 12 months.
Private Cocktail Experience for up to 8 people – as per the Custom Cocktail Experience but with your own private group. When you come to Windsor you’ll learn everything you need to so that you can make your own great tasting WoodCraft™ Spirit cocktails. Together you’ll have lots of fun making WoodCraft™ Spirit cocktails and then each creating your own signature blend. At the end you’ll each receive a 70cl bottle of the Riverboat WoodCraft™ Spirit of your choice to enable you to make your cocktails at home. We will hold these experiences weekly in Windsor and every month in London. Valid for 12 months.
Master Whiskey Maker Curation Evening – for those that want a little more help we’ll speak with you in advance of the evening to discover what styles and flavours of food and drinks you enjoy. With this information we will curate a few WoodCraft™ Spirits for you in advance which you can then fine tune on the evening. You can back this reward and redeem it both sides of the Atlantic. Bring up to 3 friends with you and we’ll ship you a case of 6x70cl bottles of your final recipe. You can back this reward and redeem it in Windsor, UK, or Cincinnati, Ohio USA. Valid for 12 months.
Eureka! Inventing: Brand Creation Day – if you you want to build your own brand of spirit then this is the reward for you. Along with up to 7 colleagues you will join us for a day where we show you how to build a brand using the principles we teach at the Eureka! Ranch. In the morning you will work with our experts on the building blocks of your brand. In the afternoon you will work to create a great drink to match. By the end of the day you’ll have a brand concept and product that you can take to the next stage. You can back this reward and redeem it in Windsor, UK, or Cincinnati, Ohio USA. Valid for 12 months.
Custom Wood Spirit Development – this is the ultimate reward – the unique opportunity to create a truly custom spirit using wood that is local or special to you. It could be a family table, piano, cricket bat or wherever your imagination takes you. Using our WoodCraft™ finishing we will develop recipes using your wood to create your perfect product. Please note that this reward is subject to you providing a suitable wood that will pass through our rigorous quality and safety checks. If you can’t find a suitable wood we will help you source another unique wood. Valid for 12 months.