Craftmix: Your Instant Natural Cocktail | Craftmix is the FUTURE OF COCKTAILS with low sugar, low calorie, natural, INSTANT craft cocktails
Ingredients That Matter!
Small and Portable!
Take Craftmix Anywhere!
Cheaper Than a Soda!
Why Your Pledge Matters
We know Craftmix can be a great success but it takes a village. We need the support of our community and fellow Craftmixers to make it happen. Pledges of all sizes are greatly appreciated and will be put to good use. Your pledge is going to contribute to our first major production run and distribution. Your pledge is going to help put Craftmix in a store near you. We welcome you to join our Craftmix community!
Meet The Founders
Craftmix started when two friends, co-founders Jake and Sophie, wanted to celebrate Cinco De Mayo together. We had everything ready to go: our music, tacos, and tequila for mango margaritas. But we forgot something very essential – the mangoes! We also didn’t have any of the fancy cocktail making equipment like shakers, strainers, and blenders to make cocktails. We couldn’t drive to the store either because we had already been drinking. That’s when Craftmix was born! Since then, we’ve both realized how many other times we could have used Craftmix: on the plane, at parties, at concerts, hiking/backpacking, picnics, etc.! We decided to do something about this and have worked tirelessly to create Craftmix.
We’ve spent the last year developing and perfecting our flavors (AKA getting drunk every night while taste testing) and creating our supply chain so we’re ready for production. We’ve taken the project as far as we can without real funding. We’ve made all of our samples ourselves in our own home kitchens up until this point. Now that we have everything in place, we want to be able to reformulate, mass produce with manufacturers, and distribute to your local liquor stores, grocery stores and eventually move into retail chains across the nation. Craftmix is working on some purchase orders, but unfortunately we don’t have the capital needed to produce with our manufacturers’ minimum order quantities and manufacture a full production run to move forward with our distribution plan. That’s why we’re here to raise enough money to fund our production. We need your support and pledge to take Craftmix to the next level and onto the shelf at your local store!
Thank You For Your Support!
Risks and challenges
It’s been a long and bumpy road to where we are today:
Creating the blends was very difficult and took us nearly 6 months–Every night JT and Sophie sat down with dozens of different powdered flavors from different flavor houses and manufactures around the world. We got drunk every night for 6 months attempting to create delicious blends. As soon as we thought we had a good flavor, we’d revisit it the next day, and realize that we were just drunk and it wasn’t good. This process went on for months until we finally found flavors that we and our roommates, friends and family thoroughly enjoyed. That’s when we knew we finally had something. We continued to demo those products with our peers until we had irresistible flavors.
Fundraising has also been difficult–as young entrepreneurs that just graduated Loyola Marymount University, it’s extremely hard to convince investors to believe in us. People think that we’re just kids, and not ready for the ruthless business of retail. The reality is that we have a great product, and even better advisors with tons of experience that are helping us out with the project. We’ve created what we have today on just pennies, once we have a sizable budget, we’re really going to be able to amp things up. Think about it we already have distributors that want to purchase and place our product in tons of stores, we just need the capital to fulfill these orders!
Distribution–Distribution is always a difficult game. Through reaching out to our personal network and using our connections, we’ve been able to land some distributors. Furthermore, because we’re a product just starting out, it’s extremely difficult to “cold-call” distributors to sell our product. They don’t want to take a chance on a product that has little sales data. That’s why we’re trying to rack up some pre-orders to prove to them that we have a product that people really want and will purchase. With your help, we can prove to these distributors that Craftmix is something people will enjoy all over the world.