FoodToDo: Nutrition And Lifestyle Management

FoodToDo: Nutrition and Lifestyle Management | A solution for mindful users and nutrition professionals to take full control of their lives.

FoodToDo – Making Food Personal

At Foodtodo, we love healthy and tasty food and we see that in the 20th century many of people fight with nutritional diseases such as IBS, lactose intolerance, and diabetes.

So instead of solving one problem, we decided to create a 2 in 1 solution.

In one way it is a platform for the nutrition professionals to manage their practice, in another way it is oriented to people who want to cook healthy meals, consult a nutritionist, or daily track their lifestyle goals.

foodtodo users

FoodToDo is our consumer solution, perfect for any health-conscious families and individuals or those suffering diet-related conditions while FoodToDo Pro is our web-based app, tailor-made for nutrition professionals aimed at digitizing their practice, allowing them to connect with and monitor their clients using FoodToDo.

foodtodo pro and foodtodo consumer comparison


  • Meal Planning for your whole family
  • Nutrient Calculator
  • Recipes and Meal Plans for various health conditions
  • Health Blog
  • Shopping List Integration
  • Restaurant Locator

  • Client Data Management
  • Recipes and Meal Plans for various health conditions
  • Meal Plan Creator
  • IoT Integration
  • Blood Glucose Management
  • Recommendations System
  • Knowledge Hub
  • Connecting you with people in need of nutrition consultancy

About the Founder

Sophie Michelin

My name is Sophie Michelin and I am the Founder of FoodToDo. I am a mother of 5, chef, sommelier and a nutrition expert. The whole story started when my patchwork family came regularly to spend Christmas and Summer time with us and I needed to combine lactose intolerance, strawberry and tomato allergy with my starch free diet. I was hoping there’d be a solution for that. As a chef I looked around and saw that most of the weight loss intents fail and many of my friends suffer from insulin resistance, prediabetes and depression which are mostly caused by unhealthy, high sugar diets.

This is why I created FoodToDo, a solution aimed at both individuals, family members, nutritionists and other diet related professionals as well. Our mission is to abolish diet   related non-communicable diseases that are caused by wrong nutrition: from heart disease to diabetes, obesity and other preventable conditions. At the same time we want to offer an easy solution, connecting you with your online food delivery or with the restaurant nearby.

I always listen to my body what it needs, what is nutritious for me and for my kids. And we would like to implement the same philosophy in FoodToDo. Coaching people to understand their body and redesign their diet, with small steps at the time. The last months we worked to get the diet expert community helping us and we’ve got so many input, support and inspirational emails from nutrition professors such Mikael Fogelholm, from University Helsinki to medical evangelists Dr David Katz from Health Initiatives. We contacted thousands of nutritionists and already feeling and experiencing that the crowd is growing around the same cause.

I believe with your support we can turn back the statistics and eliminate diet related non communicable diseases. I am thankful to each of and single support we can gain by contributing to the campaign or simply spread the world: Let’s food be our medicine!


For Individuals and Families

FoodToDo Consumer Mobile Application

Final product design subject to change

Our solution is centered around healthy diet recommendations, recipes and meal plans in order for us to stay healthy and manage our existing conditions. As an individual, you will be able to log in and analyze the food you consume; choose from over 4,000 recipes for various health goals and conditions (from diabetes to weight loss, muscle gain, lactose intolerance, etc); receive ready-made meal plans; collect health data from your wearable device and connect with health professionals through our platform.

We help to solve you with your dieting challenges.

  • Weight optimisation
  • Healthy eating
  • Diet related non communicable diseases
  • Allergies, Intolerances
  • Joyful cooking

The answer lies in our evidence-based balanced nutrition.

  • Moderation
  • Diversification
  • Eat 5 times a day
  • Eat 5 times vegetables & fruits a day
  • Healthy Fats
  • Focus on drinking the right way
  • Minimizing sugar
  • Home cooking with Seasonal ingredients

Product Features

recipe book icon Over 4,000 Recipes and 100+ meal plans for *various conditions and health challenges (Jan 31/2018) upload recipe icon Upload and Share your own recipes with your friends on all social media platforms (Jan 31/2018) chef icon 365 day ‘30 second cooking class with Cordon Bleu chefs. Make cooking easy, fun, and effortless (Jan 31/2018)
thumbs up and down icon Recommended Recipes based on your preferences (e.g. I hate mushrooms, I love broccoli) (Jan 31/2018) calendar icon Meal planning for your whole family combine your family members’ diet expectations and get your weekly menu plan in a minute (Spring 2018) health blog icon Health Blog stay up to date with various articles about healthy living for yourself and your family (Jan 31/2018)
shopping cart on mobile phone icon Shopping List Integration automatically create shopping lists based on your meal plans that are connected through online food retailers (Fall 2018) pie chart with various types of food icon Food Consumption Recommendation receive recommendations on what foods to consume in order to reach your daily recommended intake of macro and micro nutrients (Spring 2018) x to check mark map icon Challenge tracker Big changes come with small steps. After analyzing your dietary needs we help you reach it with fun challenges (Spring 2018)
smart watch with check icon IoT Integration of various smart devices and wearables that collect health information and translate it into suggestions for your wellbeing (Spring 2018) clipboard with medical information icon Lab Results Tracking for yourself or your family. Upload the lab test results (blood work) to track and share with your diet professional (Spring 2018) blood glucose monitor icon Blood Glucose Management keep track of your blood glucose level by the foods consumed and health data collected from smart devices (Spring 2018)
magnifying glass on mobile phone icon Nutritionist Locator/Online Nutrition Consulting find a nutritionist near you or connect online with one for nutritional advice (Spring 2018) cutlery on location pin icon Restaurant Locator find a restaurant near you that serves food that is appropriate to your diet type (Fall 2018)

*Heart Disease, High Blood Pressure, Gout, Celiac Disease, Type 1 Diabetes, Type 2 Diabetes, Iron Deficiency, Osteoporosis, Egg Allergy, Nuts Allergy, Milk Allergy, Soy Allergy, Fish Allergy, Shellfish Allergy, Lactose Intolerance, Gluten Intolerance, Preservatives Allergy, and Lifestyle Diets such as Vegan, Vegetarian, Ovo-Lacto Vegetarian, Lacto Vegetarian, Ovo-Vegetarian, Paleolític, Mediterranean, Detox Diet, Blood Type Diets, Weight Loss, Weight Gain, Muscle Gain, Raw, Liquid Diet

FoodToDo Standard Pricing

$17/mo per user

FoodToDo Pro

For Diet-Related Professionals

FoodToDo Pro Web Application

Final product design subject to change

For nutritionists, we’ve created FoodToDo Pro, a digitized solution that allows you to change the way you interact with your clients and assure a modern and effective diet changing process. From client data management to meal planning templates, automatic recommendations, and IoT integration, FoodToDo Pro is an all-round tool to aid you on a daily basis.

Save Valuable Time!

  • Manage your clients’ data
  • Create meal plan templates
  • Use thousands of recipes or create your own
  • Calculate your own recipes’ nutrients value
  • Send automated suggestions to your clients based on their health data and progress
  • Communicate with your customers
  • Stay up to date with the latest news, reports and findings in the industry

Generate More Revenue!

  • Connect with people in your area that are in need of nutrition consultancy
  • Offer your services online to people from different locations
  • Increase your efficiency and have more time to see additional clients with a digitized solution

Learn and Promote!

  • Read various articles and publications from certified sources on our Knowledge HUB
  • Receive your mandatory training on our HUB
  • Attend webinars and get informed about upcoming events in your region
  • Get listed on our database and connect with people in need of nutrition consultancy

Product Features

client profile with magnifying glass icon Client Data Management store and track your client’s health through our platform. From current health status to existing conditions, preferred foods and health test results, you can quickly access all your client’s information (Continuous Development) recipe book icon Over 4,000 Recipes for *various conditions and health goals (31st Jan/2018) recipe upload icon Upload and Share your own recipes (31st Jan/2018)
calculator icon Nutrient Calculator for your chosen recipes and the food you consume (31st Jan/2018) pie chart with various types of food icon Meal Plan Creator create meal plans for your clients using your own or existing recipes and meal plans (31st Jan/2018) clipboard with question mark icon Food Frequency questionnaire a digitized set up process to regularly scan your clients diet and lifestyle habits. (Spring 2018)
calendar icon Appointment System easily manage your appointments (31st Jan/2018) laptop with chat bubble icon In-App Communication System communicate with your clients or with fellow professionals (31st Jan/2018) smart watch with check icon IoT Integration to follow up your client’s condition 24/7 with their favorite wearable devices (Spring 2018)
blood glucose monitor icon Blood Glucose Management keep track of your client’s blood glucose level by the foods consumed and view the analyzed data (31st Jan/2018) statistic sheet icon Statistics analyze and receive automatic reports based on the collected user health data over a specific period of time (Fall 2018) finance sheet with dollar sign icon Finance follow up your accounts, track client billing (Fall 2018)
location pin with briefcase icon Online Nutrition Consulting offer your services online to customers in your area through the FoodToDo platform (Spring 2018) professional network icon Knowledge Hub all the most important articles, publications and findings in the health and diet industry gathered from the most reliable sources (professional journals, medical publications, governmental and private institutions, etc). (Spring 2018)

*Heart Disease, High Blood Pressure, Gout, Celiac Disease, Type 1 Diabetes, Type 2 Diabetes, Iron Deficiency, Osteoporosis, Egg Allergy, Nuts Allergy, Milk Allergy, Soy Allergy, Fish Allergy, Shellfish Allergy, Lactose Intolerance, Gluten Intolerance, Preservatives Allergy, and Lifestyle Diets such as Vegan, Vegetarian, Ovo-Lacto Vegetarian, Lacto Vegetarian, Ovo-Vegetarian, Paleolític, Mediterranean, Detox Diet, Blood Type Diets, Weight Loss, Weight Gain, Muscle Gain, Raw, Liquid Diet

The Knowledge HUB

Having an in-house team of nutrition professionals and working with numerous practitioners from around the world has led us to understand that practitioners spend countless hours trying to source relevant information from a wide range of sources to support their daily work. This has inspired us to build a unique platform that will be available to you for free.

We believe that easily accessible information can be the key to improve your knowledge, provide better client service to grow your practice.

Knowledge HUB Features

  • Latest nutrition reports and research from internationally accredited sources
  • Articles and publications related to nutrition
  • Podcasts and webinars from nutrition PhDs and influencers
  • Relevant Nutrition Events
  • Continuous Professional Development modules (accredited compulsory training for nutrition professionals)
  • Business related articles and consulting to help you manage your private practice
  • Community written articles on various topics
  • Nutrition Professional Listings Service (connecting you with people in need of nutrition consultancy)

The Knowledge HUB is expected to launch in Spring/Summer 2018

FoodToDo Pro Standard Pricing


What will we do with the funding?

In order to grow our company and further develop our product we estimated that we would need about $25,000.

The amount will be used to enhance our user experience. You will be our first testers of the enhanced user experience and in the event of not reaching our goal we will invest the amount to improve our UX.

The Impact

Current Statistics

Every 4th person is obese or overweight in the world. With more than 300 million diabetic people worldwide and over 17 million yearly deaths caused by cardiovascular diseases, we believe that our solution can significantly lower the number of non-communicable diseases worldwide by improving people’s diet and teaching them vital information about their macro and micronutrient needs.

obesity and overweight statistics infographic diabetes statistics infographic

Cardiovascular Statistics

human circulatory system and heartbeat

  • 17.7 million people die each year from cardiovascular diseases, an estimated 31% of all deaths worldwide
  • Over 75% of CVDs occur in low-income and middle-income families
  • 80% of all CVD deaths are due to heart attacks and strokes


leading causes of death worldwide 2016

Source: Institute of Health Metrics and Evaluation

Our Milestones for 2018 – 2019

group of dietary professionals

Increase our community of diet professionals to over 50,000 members by the end of 2018

professionals having business conversation

By mid-2018 we will collaborate with the biggest organizations fighting against non-communicable diseases

model of the globe

By late-2018 we aim at partnering with the main nutrition associations from the EU, US and Oceania

crowd of people with hands reaching upwards

Assist over 500,000 people in managing their diet-related conditions, health, and body goals by 2019

boy smiling holding food in a school cafeteria

By 2019 we hope to become a main supplier of nutrition guidance in schools and cafeterias across the world

group of inidviduals working together at a table

Continuously improve our solutions with the help of tech companies and health organizations


The future of our society in the hands of our children.

Working with people from across the world has taught us that an early education about health and food is the key to grow a healthy and responsible society. Because of this, starting from 2018, we have decided to join and establish local programs in the UK, Finland and Hungary to teach children important information about food and how to cook.

children learning to cook

Our Partners

university of helsinki

As Seen On

eu startups
nordic 9
arctic startup

Risks & Challenges

As a small but experienced international team we need your help to take us to the next level. For the last few years we’ve been building a solution to change the lives of people worldwide and reduce the number of non-communicable diseases. We do understand that what we aim at doing is not easy but we are up for the challenge.

Other Ways You Can Help

We appreciate any kind of help and spreading the word about our campaign and company is a great way to support us. Please use the campaign share buttons and feel free to contact us if you have any other ideas on how to help us.

In addition to this, we are constantly looking for global partners that can help us localize FoodToDo and integrate region specific foods and recipes.

Our Perks

foodtodo pin perk

Join Our Cause!

Help us abolish diet-related diseases, including diabetes, hypertension, cancer, anaemia, and depression. As thanks for helping support our campaign, you’ll receive a FoodToDo pin.


foodtodo consumer 3-month subscription perk

FoodToDo – 3 Month Subscription

For Individuals and Families

Receive a 3-month pre-paid subscription to the consumer version of FoodToDo at an Indiegogo-exclusive low price and a FoodToDo pin.


foodtodo consumer lifetime subscription perk

FoodToDo – Lifetime Subscription

For Individuals and Families

Receive an Indiegogo-exclusive lifetime pre-paid subscription to the consumer version of FoodToDo and a FoodToDo pin.


foodtodo pro bronze package perk

FoodToDo Pro Bronze

For Nutrition Professionals

  • 1-year pre-paid subscription to FoodToDo Pro
  • Lifetime access to the Knowledge HUB
  • Bronze-tier listing in our nutrition consultancy database
  • FoodToDo pin


foodtodo pro silver package perk

FoodToDo Pro Silver

For Nutrition Professionals

  • 2-year pre-paid subscription to FoodToDo Pro
  • Lifetime access to the Knowledge HUB
  • Silver-tier listing in our nutrition consultancy database
  • 20 free FoodToDo consumer accounts (1-month, prepaid)
  • FoodToDo pin


foodtodo pro gold package perk

FoodToDo Pro Gold

For Nutrition Professionals

  • Lifetime pre-paid subscription to FoodToDo Pro
  • Lifetime access to the Knowledge HUB
  • Gold-tier listing in our nutrition consultancy database
  • 50 free FoodToDo consumer accounts (1-month, prepaid)
  • FoodToDo pin


About Our team

Our international team consists of 21 full-time members from Finland, UK, USA, Hungary, Italy, Moldova and Romania. If you are interested in joining our company please check our career page and submit your application

Sophie Michelin

Sophie Michelin


“One of my biggest challenges is to organise my time around work and family duties. I love cooking and as a chef, I enjoy spontaneity in my kitchen. Although making 5 meals per day for my family could hinder that. With our platform, my goal was to put structure into days when I just need healthy and quick meals and still be spontaneous when I create recipes for special occasions.”

Daniel Szohatzky

Daniel Szohatzky


“Being a technical guy with a cooking sense makes the perfect combination for molecular cooking… Well, not quite. But good ground for experimenting new ways in cooking and giving technical background in developing a project with great opportunities and intention to help sustainable and healthy food (to do).”

Zsofia Rutkai

Zsofia Rutkai

Product Owner – FoodToDo

“I am a design and project manager with a background in communication. I enjoy supporting product development processes and working together with multidisciplinary teams. Exploring new meals and creating food is my passion. I am a hobby chef and during my life I also could learn the importance of healthy lifestyle and well being which can be part of one’s success. I am happy to be part of creating products that inspire people to live a better and more efficient life.”

Ildi Holdampf

Ildi Holdampf

Product Owner – FoodToDo PRO

“Although my family is a small one, they like to have fresh food every day and dislike eating the same food for days. After a while, I wasn’t able to change my ”cooking-8-dishes-in-40- minutes” routine because I don’t want to spend the days grocery shopping and cooking: I’d rather spend my free time with my kids. I started to be bored and frustrated with planning and cooking, it became a chore, and was not fun anymore. Being part of the creation of this platform, I gained my creativity back to impress my family with taste.”

Lissa Leader

Lissa Leader

Nutrition Advisor UK

“I am passionate about making the nutrients in food work for you! I truly believe that good nutrition can help to restore balance in the body by addressing digestive issues and any nutritional imbalances that could be impeding a route to optimum health and vitality. There is wisdom in the saying, We are what we eat!”

Cristian Nechifor

Cristian Nechifor

Community Manager/Regional Sales Manager

“Ever since I started my sports career years ago I’ve been an advocate of healthy eating and food analysis. I believe that selling a product in 2017 requires a much more customer-centric approach and it is my passion to communicate and understand the needs of the people we work with. I invest my free time coaching American Football and cooking delicious meals for my significant other.”


What is FoodToDo and FoodToDoPro?

FoodToDo is a consumer app aimed at individuals that wish to have a healthy diet or manage their existing diet-related conditions. With over 4,000 recipes, meal plans and a multitude of useful health features, FoodToDo is an ideal tool for every person regardless of age, gender, health status or goal.

FoodToDo Pro is the version built for Diet-Professionals that aims at changing the way they interact with clients. We aim at empowering dietitians and nutritionists with a software solution that will make their job easier, more efficient and allow them to have a greater impact on the public health.

Is FoodToDo right for me?

We believe so! We’ve built our solution to match every person that wants to improve their nutrition. Whether you’re trying to manage your condition, lose weight, gain muscle or simply improve your nutrition, FoodToDo is right for you. Check down below for the list of diet types that we currently cover.

Do you work with dietitians and nutritionists?

Yes, FoodToDo and FoodToDo Pro have been build together with diet-professionals from around the world in order to cater the needs and specifications of their profession and their clients. Our success directly depends their work and therefore our community of dietitians and nutritionists is our most valuable asset.

I’m a dietitian/nutritionist, should I use FoodToDo Pro?

We would love to have you as a part of our community. Based on numerous pilots that we’ve conducted, FoodToDo Pro is the most useful and complete solution available for diet-professionals. We are constantly adding new features to the software based on your feedback and needs.

Are you trying to make trips to nutritionists/dietitians redundant?

No, we believe that face-to-face nutrition consultancies are the most efficient. We would like to envisage a future without diet-related diseases, hence, our mission is to educate the public about good nutrition and how seeking advice from qualified professionals can help them achieve optimal health.

Our app is meant to be used on a daily basis by diet-professionals and their clients.

Does FoodToDo Pro contain any learning materials for professionals?

Yes, we are building a Knowledge HUB where you will be able to find learning materials from accredited sources, webinars, reports and relevant nutrition and health related events from around the world.

Do you cater to all diet types (vegan, pescatarian, gluten-free, etc)?

Yes, we will cater to all diet types. Here is a list of all the current diets (the list will be continuously updated):

  • Diets for the following conditions: Heart Disease, High Blood Pressure, Gout, Celiac Disease, Type 1 Diabetes, Type 2 Diabetes, Iron Deficiency, Osteoporosis, Nuts Allergy, Lactose Intolerance, Milk Allergy, Soy Allergy, Fish Allergy, Shellfish Allergy, Gluten Intolerance, Preservatives Allergy.
  • Diets rich in Antioxidants, Folate, Iron, Calcium, Magnesium, Protein, Fiber, Vitamin C, Vitamin D.
  • Diets low in Sodium, Sugar, Fat, Starch.
  • Diets free from Lactose, Milk, Seafood, Preservatives, Egg, Gluten, Nuts, Shellfish and Scallop, Soy.
  • Lifestyle diets: Vegan, Vegetarian, Ovo-Lacto Vegetarian, Lacto Vegetarian, Ovo-Vegetarian, Paleolithic, Mediterranean, Detox Diet, Blood Type Diets, Weight Loss, Weight Gain, Muscle Gain, Raw, Liquid Diet.

Can I manage conditions such as diabetes and high-blood pressure with my diet?

Yes, diet-related conditions such as diabetes and high-blood pressure can be managed with adequate dieting. It is important to discuss about this with a trained professional first.

Can I lose weight/gain muscle by using it?

Definitely, FoodToDo is great for people who do sports or just want to lose weight.

Can I log my blood glucose levels?

Yes, in the first version of the software you will be able to log in your blood glucose manually. In the near future we will have an automatic system that will work with all the wireless blood glucose meters and wearable devices.

What if I don’t suffer from any allergies or illnesses?

Even if you don’t suffer from any diet-related illnesses or allergies, FoodToDo can be a great tool to make sure that you’re eating the right foods and reaching your daily recommended values of macro and micronutrients.

Can I share my health data (ECG/blood glucose/activity) with my dietitian/nutritionist?

Yes, FoodToDo users can, if they wish, share their health data with their diet-professionals.

Is my personal information and health data secure?

It is extremely important to us that our user information and health data is in safe hands. This is why we’ve invested a big chunk of our resources into secure servers and data management systems. All the sharable personal information and health data require your authorization before being shared with your diet-professional.

Click Here to Read More…

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