Moroccan-Baja Kitchen & Wine Bar

Moroccan-Baja Kitchen & Wine Bar | A vibrant neighborhood locale that serves a fresh spin on Moroccan and Baja inspired eats

Hi everyone! My name is Alia Jaziri, and I’m the founder of Medina.  Thanks for taking the time to visit the campaign page for my first official restaurant venture.  

Over the past year, I’ve been working tirelessly on Medina’s concept development and evolution.  Whether it was hosting pop-ups in San Francisco and San Diego, or participating in Google’s food entrepreneur incubator program.  I’ve had the opportunity to develop my own food truck concept and gain hands-on experience with the ins-and-outs of scaled production and customer service within the food industry.

Through Google’s program, I was deeply inspired to further expand Medina’s reach by opening a brick-and-mortar location in my hometown of San Diego.  Each of your contributions, large or small, will assist me in making my dream of opening up my own restaurant a reality. 

Medina will be a refined, fast-casual restaurant & wine bar in San Diego – specializing in fresh Moroccan food with a Baja-California spin.  Our mission is to enlighten the community with cuisine that highlights quality ingredients and bold flavors, while providing excellent customer service and a lively experience customers will want to continually share with friends and family.  

The Breakdown: 

We are looking to raise $10,000 over the next 45 days. The funds will go towards: Hosting additional pop-ups (for recipe feedback, marketing and brand awareness), securing the perfect neighborhood location, designing the space to reflect Medina’s warm and modern aesthetic, and officially opening our restaurant in Spring 2018.

We also have some lovely perks available in exchange for your contribution!

Your Impact, Our Vision and Mission

Medina’s primary goal is to serve excellent tasting food and drinks, while creating a unique, lively atmosphere for our customers.  

  • Our mission is to provide our clientele with paramount customer service and a stellar dining experience they will eagerly tell their friends about.  Medina will be the restaurant of choice for an adult crowd looking for a quick to-go bite or a casual sit down meal and drink in a vibrant neighborhood locale.
  • Our concept combines great food with a superior ambiance and friendly staff, to create a sense of ‘place’ in order to reach our goal of overall value in the dining experience. 

Pesky Inevitable Speed Bumps

I am fully aware that opening up even a small restaurant is no easy venture.  But no frets my pets, I’m not simply running on blind passion for cooking and hosting dinners. 

Last year, I knew that I was taking a huge leap of faith by leaving my job in tech to shift into a field I had a relatively superficial knowledge of.  But with that self awareness, I’ve made it a point to work in restaurants, and challenge myself in new ways to learn and grow on a daily basis.

In addition to my personal mindset and goals for Medina, I have an advisory board of amazing individuals who are 35 yr+ seasoned veterans in operating successful businesses and restaurants. 

Spread the Word!

Know people in San Diego that would enjoy my delectable treats?  Help me spread the good word on those social media accounts (you are hanging out there all day anyways, right?) Twitter, Facebook, Instagram!

There are tons of share tools directly within this campaign, or just do a good ol’ copy and paste action.  I’d be so thankful for any and all support you could provide!

Thanks so much for your time, love and continued support with making Medina come alive.

With love and gratitude,

Alia J.


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