Prairie Moon Bakery and Cafe | Yum! It’s all so good!
What kind of eatery will it be?
Prairie Moon will be a unique full-service bakery, restaurant, and bar. Craftmanship and quality at a reasonable cost will be our hallmark. All of the recipes have already been invented, tested, and found delicious. The menu will include: pastries, sandwiches, curries, stir-fries, salads, smoothies, adult beverages, pastas, fried foods, raw dishes, pancakes…and more. This place will be a culinary bridge that appeals from everyone from the health-food lover to the fried-food fan. Hours will be weekday evenings and all-day weekends. We will need to hire around 10 people from the community.
Who’s Behind Prairie Moon?
Hello. My name is Trina Reid and I have had a little part-time vegan baked goods wholesaling business for the past six years in the Madison area. I have been renting time at a fully equipped shared “business incubation” kitchen; then selling to a couple shops, have had booths at small farmer’s markets and at some fests. I have learned a lot over the years and am now looking to make the dream of a full-fledged restaurant come true.
I love feeding people and have spent the past twenty years working on decadent plant-based recipes to share with friends, family, and almost anyone I happen to come across. This restaurant will feel like a type of sanctuary.
How can you help?
Pledge money and select a reward.
Spread the word to others who might be interested. Use email, Facebook, and word-of-mouth to get the word out.
What do you get for your support?
Fabulous food and bonus items! You will receive an equal value of your donation returned to you in the form of yummy food and bonus gifts. Emotional warm fuzzes and a great place to hang out will also be yours.
What if you don’t live in this part of the country and have no plans to visit?
We will then need to come up with a plan to ship food to you (in the US only). Pastries and chocolates are the easiest to ship, but any item that handles being frozen well could be an option. If food is being shipped it will be a significantly smaller amount (1/4 to 1/3) than if picking up due to costs of packing materials, cold packs, and actual shipping.
The Nitty Gritty of What is Needed
Founding is required to secure a bank loan for $95,000 that is needed to open the doors. Starting a restaurant is expensive and I have only had to purchase lots of small items while previously (and currently) renting at a shared incubation kitchen. The starting costs are needed for the following: Deposit on building $10,000, Heavy Equipment $35,000, Working Capital $20,000, Food and Beverage Ingredients $7,000, Repair Front Façade of Building $5,000, Repairs & Alterations to Kitchen $10,000, Installation Costs $3000, and Fees $5,000. I am looking for help in gaining the minimal 10% of required funds towards a small business bank loan.
If this campaign does not reach it’s goal and the funding process becomes severely delayed on acquiring a physical location , I will still have access to a rental kitchen to be able to get goodies to you.
Where will it be located?
I have found my dream restaurant location with a tall tin-tile lined ceiling and an outdoor patio at a reasonable price in Columbus Wisconsin 20 minutes drive from the eastern edge of Madison Wisconsin. The building that I’ve fallen in love with is a hundred years old and was recently a restaurant that could seat 40 inside. I think this town would be a good location in that there is a shortage of restaurants in the area serving anything besides meat-heavy bar food and fast-food. I have heard so many people in town wishing for a place that had salads or interesting ethic flavors. Three major highways pass through the town and it has an Amtrak station. Although Madison proper would seem a more expected location, the competition is high there and the rent for a similarly fabulous place is quadruple. All of the loan request prices are assuming the acquisition of a particular building in Columbus.
Risks & Challenges
The biggest risk for all new restaurants is undercapitalization…lack of money at the beginning to cover expenses while the new business is gaining momentum. I am requesting $20,000 of the bank loan to be set aside for working capital to cover expenses in the first four months in case it takes a little while for sales to take off.
Location. If someone else snaps up the location it will be improbable of finding something else as nice. Known backup possibilities include another location in Columbus without outdoor seating, a spot in Sun Prairie and one on the far east side of Madison.
Other Ways You Can Help
Please help spread the word quickly!